the role of the public information officer fema

I would urge you to be careful whenever you travel, Smith said. Do you know what to do to protect yourself and your family? What is in it for them? Serves as an advisor to the Incident Commander. The media area is a place where media congregate to help enhance the flow of information. Include email addresses and Internet sites for the media contact. Mayor Holden: We need to get in advance of different things that could happen, and begin to put a television show together to talk about the things that people should be aware of and what they can do. Develop a picture of who you want to reach with your message by asking: Now that you know what you want to communicate and to whom you will communicate, next you need to develop and implement your campaign. You can find the complete list of courses in the Spanish language course list. What is the Role of a Public Information Officer (PIO)? The Incident Command System is a fundamental element of emergency management. A strategy to effectively use all the tools (traditional media and evolving media) together and determine the best mix of tools for what you want to communicate. Show emotion as appropriate, but dont use big gestures. Please review the IS FAQ's for more information. In their zeal to get the story reporters may not always recognize the potential for danger to themselves. or a non-emergency event. Contact commercial vendors to identify contacts and the process for news releases. Unfortunately, these hazardous materials are creating a dangerous situation for all of us. Test the message on a safe audience B. The goal of this awareness course is to provide an orientation to the public information function and the role of the Public Information Officer (PIO) in the public safety/emergency management environment. All of the above, 23. Hundreds are so ill that they end up being admitted to the hospital. C. only required when dictated by the Incident Commander. A secondary audience is elected or other officials such as Incident Commanders or emergency operations center managers who want an overview of emergency public information. 281757518-Role-of-Catering-Establishment-in-Tourism-Industry-PRINT.docx. .. Joanne H. Moreau: The media is embedded in our Emergency Operations Center. Tammy Kikuchi: Having the Joint Information Center for this event was critical. Some tips for speaking publicly and improving your responses (or assisting and preparing a speaker) are: When distributing written products or speaking to the media, you will often need to work with a person to get your information out. Supporting information can be described as: A. Social Media: Preparedness 101: Zombie Apocalypse. Social marketing is the use of commercial marketing principles to: A. The five (5%) segment of the 95/5 concept B. downtime when working an emergency. C. blue sky time but makes no difference in credibility. This lesson introduced you to different tools you can use to communicate your message as a PIO, including: In the next lesson you will learn how to prepare quality written products for these tools and how to speak effectively with the media and to the public. %PDF-1.6 % Campaigns that combine a mix of media are more likely to be effective in influencing people. This course can provide a basic understanding of the PIO function for those new to the position. Add to the measurable statistics C. Enlist support and involvement of organization personnel while communicating a consistent message D. Demonstrate commitment to the organization, 16. A validation of your key message C. Backgrounders D. Photos, charts, and graphics, 25. The participant will benefit from participating in entry-level incident command system training prior to taking this course. (For example: The suspicious package was the size of a laptop computer. Demonstrating an understanding of media needs and operations. Video sharing sites to expand or market a story, and. Office: (301) 447-1200 Fax: (301) 447-1201, (800) 621-FEMA / TTY (800) 462-7585 Different types of written products include the following: View actual news releases, statements, and fact sheets on the InciWeb site [http://inciweb.nwcg.gov/]. PIOs need to have a thorough understanding of the communities they serve. Who is likely to be affected by the hazard or threat? There are also professional social networking sites with sections for jobs. What events nationally and globally are in the news? People use technology to tell others that they are okay. Set up interviews and write talking points C. Be an intermediary between leadership and the news media D. Assess situations for public information implications, 14. The Governors declaration allows the use of State resources in paying the costs of fighting the fire. Joanne H. Moreau: We are able to work with all agencies and give a real solid unified message. As exemplified in the Pew Research study, people are getting information from sources other than traditional media. Its not complicated; its very easy for them, which makes for better reporting. Students also learn message development and . We wanted questions answered, we wanted stories to be able to do, and we had one place to go to and that was great. hbbd```b``+@$S4X$ vA$[0,v DI%09D`vH2& H/ `{I 30 0 `B . It will keep you focused and is the foundation for evaluating your campaigns success. A campaign on hurricane awareness wont get much play in December. Tell the media representatives: Follow-through goes a long way to establishing good relations with the news media. All social networking sites allow users to find people they know among the members, or look for other members with similar interests or affiliations. View IS-29.a - Public Information Officer Awareness | FEMA Emergency Management Institute (EMI).pdf from CIS 20 at SUNY Empire State College. For more information on the Public Information Officer training program, contact FEMA-Master_PIO_Program@fema.dhs.gov. Avoid acronyms. Managing Public Information for All Hazards Incidents The most popular social networking sites have groups, which offer chat boards for members. Emergency Management Institute Time is a crucial element in any public awareness campaign. Check Web sites and social media sites, read newspapers, watch TV, and listen to radio to know how your message is getting out. Zoom lenses, parabolic microphones, and just plain observant reporters may be able to discover sensitive or protected information from your incident command post (e.g., zoom shots of maps, recorded conversations, etc.). They can be used for personal networking, professional networking, and sharing public information. In order to keep a consistent two-way flow of information with the media representatives at the scene, it is important to make it relatively easy to communicate with them face to face. Functions of the Public Information Officer - emilms.fema.gov * The social media links provided are for reference only. Develop and pre-test materials C. Develop an action planD. C. Monitors costs related to the incident, and provides . Recognize various legal aspects associated with emergencies and public information. Prepare a Go Kit filled with your tools, contact information, and other vital documents. Emergency Manager jobs 33,535 open jobs Expert Help. Serves in an ICS role 2. You can use different types of media and different avenues to get your message out, including: According to a Pew Research Center project conducted in December 2010, Americans now get most of their news information from television and the Internet, with newspaper readership declining. B. Communication with internal agency personnel is A. not a role undertaken by a PIO. The media will want to get as close as possible to get pictures/audio/interviews. The process for ensuring that a public information message was accurately conveyed is typically called: A. The benefits of social media include the following capabilities: New social media tools are being developed and implemented all the time. Lesson 3 introduced the importance of establishing relationships with the media. The test questions are scrambled to protect the integrity of the exam. This course has presented you with tools that PIOs can use to communicate, the steps to develop a campaign to prepare your community, and ways to effectively provide critical information during an emergency. You should set a realistic deadline and interim benchmarks, as needed. Public Information and Warning . Mayor Holden: We have what they call Mayor Mouse, and Mayor Mouse basically is operated to go to various schools. Simplify complex ideas by using short sentences. Over 150 PIOs working a major disaster, often from different locationsall to ensure clear and accurate information is being delivered amid the confusion of a disaster response. Successful blogs are compelling and current, and encourage interaction with readers. Promote government programs and activities B. To read this blog, go to:http://directorsblog.health.azdhs.gov, Example 1:Survivors of the April tornadoes have until Monday, June 27 to register for disaster assistance from FEMA as well as . Although its meaning has changed slightly over the years, it refers to a human corpse mysteriously reanimated to serve the undead. It may be a good idea to record how many news releases you sent out, but the amount of media coverage you receive (e.g., column inches, mentions on news programs, and number of radio interviews) is more indicative of success. Now that youve got a goal statement, the next step is to create messages in support of the goal that are suited to your target audience. Tammy Kikuchi: The response was overwhelming. If you hope to work with schools, plan well in advance to coordinate with their schedules and curriculum. Additionally, it can provide those in executive-level roles with the necessary knowledge of PIO roles and responsibilities during an emergency. Use jargon to communicate with your target audience B. PIOs get their message out by communicating directly with the public, working through the traditional news media and through new media. Preparing quality written products including news releases. For different audiences, you may need to write different products. Now lets take a look at how one mayor, Mayor Kip Holden, ensures his community, the city of Baton Rouge, Louisiana, in East Baton Rouge Parish, is prepared. There are all kinds of emergencies out there that we can prepare for. They focus on specific issues or programs to move the public to take action. As the PIO, you must know your organizations role in an emergency and have emergency management knowledge, including: This lesson introduced you to your role as a Public Information Officer (PIO). Many wikis are open to alteration by the general public without requiring them to register user accounts. The best approach is to meet with school officials early to determine when your program best fits their schedule. FEMA IS-29: Public Information Officer Awareness Course Summary One that is completely out of reach is de-motivating. Traditional media (print, radio, television). Resident/Non-Resident, Trainer Program, etc. Speak to several members of the media at one time, especially during an incident. Click on a program for additional information. And thats not all. What problems are you having in your community? These tools allow you to use key word searches and provide you with updates in your email or through an RSS feed or through the tools Web site. Additionally, it can provide those in executive level roles the necessary knowledge of PIO roles and . (What will motivate them?). They have access to the officials. Derrick Jensen: The feedback we received from them, from the local media that we work with on a regular basis and have a pretty good relationship from them . The training courses listed below include those delivered at the state, local, tribal, and territorial level as well as higher-level training managed by EMIs subject matter expert training teams. Two PIOs talking to each other on the phone about a news story that involves both of their agencies. Determines what the public needs to know. If you do not want something recorded by the media, cover it up or shield it with a vehicle. The Emergency Management Institute (EMI) Public Information Officer (PIO) training program is designed to provide PIOs with the essential knowledge, skills, and abilities to support proper decision-making by delivering the right message, to the right people, at the right time. PDF Public Information Officer - FEMA Later in the day, Deputy Mayor Mike Tracy and I stood in the same bedroom, getting a first-hand briefing from Fire Chief Kevin Rennie and Capt. In 2008, the average per-person hospital treatment cost for heat related illnesses in Arizona was about $7,500, leading to a whopping $11M in treatment costs. In the Incident Command System (ICS) structure, the Public Information Officer (PIO): A. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled, or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 8. Sometimes logging in for a session is recommended, to create a wiki-signature cookie for signing edits automatically. Many organizations follow stylebooks that establish how they will communicate with the public in terms of titles, capitalization, punctuation, and so on. A well-executed interview will likely not A. advance leaderships goals. Recall preparation techniques that contribute to a successful media interview. Public information is a vital function in disaster operations that . . Describe the role of the PIO in an emergency. Make sure the media area is far enough away and/or your workspaces are shielded from prying cameras, microphones, and eyes. It provides a framework for people from multiple agencies to work well together B. What actions and resources are being used to achieve the objectives? Many edits, however, can be made in real-time and appear almost instantly online. (Unit 4), Apply public information techniques to a 5% scenario. Many different social media monitoring tools are available. Different types of Web sites can be used to get information to your community: Email is another way that you can get information to members of your community and organization. @8'_= J J0 Provide public information, emergency public information, and community education to your internal and external target audiences. As with ICS, the JIS is as simple or complex as the needs of the situation. Each time this test is loaded, you will receive a unique set of questions and answers. Three PIOs on the scene of a crisis huddling prior to making a statement to the media. People have a right and a need to know about the risks they face. When will you implement your campaign? Tornadoes or wildfires in neighboring States may increase your communitys interest in preparedness. [25 Test Answers] FEMA IS-29A: Public Information Officer Awareness B. is not bound by public record laws. 3. The role of the pubic information officer - Weegy Evaluate the effectiveness of your campaign. 1. * Redundancy is important in case the computer you are using doesnt have an available or operating USB port or CD drive. 3 Step Guide for Assistance, Federal Emergency Management Agency | Emergency Management Institute, Notice to Applicants for EMI or NFA Courses, How to apply for a FEMA Independent Study course (Online Course), How to apply for a course held in EMI (On-Campus Course), Non-Resident Courses (EMI Courses Conducted by States), National Standard Exercise Curriculum (NSEC), Master Exercise Practitioner Program (MEPP), Emergency Management Professional Program (EMPP), National Incident Management System (NIMS), Integrated Emergency Management Course (IEMC), Disaster Field Training Operations (DFTO), Schools Multihazard and Mass Casualty Planning, Virtual Table Top Exercise (VTTX) (Sites participate from home via VTC), Critical Infrastructure Security and Resilience, Exercise Simulation System Document (ESSD), Guidance on COVID protections for EMI students, Please review the IS FAQ's for more information, IS-29 Public Information Officer Awareness, E/L0388 Advanced Public Information Officer, Master Public Information Officer Program, Special collection: Emergency Management Institute student papers, E/K0389 - Master Public Information Officer Implementing Communications Strategies for Whole Community Leadership, E/K0393 Master Public Information Officer Applying Advanced Concepts in Public Information and Communications, E0394 Master Public Information Officer Mastering Public Advocacy Plans to Create an Effective Community of Stakeholders. At the completion of this lesson you should be able to: Public Information Officersor PIOsare an important link between the organizations they work for and the communities they serve. Creates a positive impression of your organization. nEAH {27(L( o 5UR\sR%or=uG5($#MJ (2*8T-\< At the completion of this lesson you should be able to: The previous lesson introduced tools the PIO can use to communicate with the community. DECEMBER 2020 INCIDENT COMMAND SYSTEM PUBLIC INFORMATION OFFICER 1 OF 5 FEMA-509-v20170717 . Determining hazard impact is a crucial component in emergency planning. Describe the target audiences for the PIO. A good overview of ICS is provided in the independent study . They can be timelesslike encouraging children to be active. This lesson presents information on tools you can use in support of your role as a Public Information Officer (PIO). Gathering feedback and heading off problems, Explaining your mission, policies, and goals. PIOs need to have a complete understanding of the community's demographics in order to: A. Having clear goals is the foundation for your campaign. The heat on the desert floor isnt just a nuisance, its expensive & lethal. Lieutenant Doug McCleve: The feedback that Im getting, at least from my local news media, is that theyve been very pleased with the access theyve had. Salary Statistics for Public Information Officers. Wear your uniform or neat, conservative attire if not in uniform. This course introduces PIOs with no, or limited, experience to the basic skills and tools needed to communicate effectively with the public. Policies for evolving media (e.g., who can post, what can be posted, how to respond to negative comments, etc.). endstream endobj startxref As a PIO, you will likely communicate public information and emergency public information as well as conduct community education. Additionally, students conduct various public information activities and exercises, to include writing messages and conducting press conferences. 19. Through ancient voodoo and folk-lore traditions, shows like theWalking Deadwere born. Manages resources including supplies, personnel, and equipment. Joanne H. Moreau: So Mayor Mouse, our mayor, along with the real mayor actually goes to that event and interacts with the people that are present. Make it less likely that your release will be cut C. Impress people in the target audience D. Be a barrier to communication, 22. The role of the pubic information officer. Announce events of interest to your community or share information about an incident. Some tips for building relationships with your media contacts are: It is important to prepare a list of media outlets and contacts, for everyday activities and to act quickly in an emergency. Consider information about the whole community when identifying topics, including: There is no point in conducting a hurricane preparedness campaign if your area is not subject to hurricanes.

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